Swot Analysis The Downfall Of Wfm Essay - 1457 Words

As mentioned earlier in the above research, WFM’s problems can be identified through three significant issues. The SWOT analysis helped identify three major problems that can potentially minimize or completely avert the company’s growth. WFM’s problems are its presence in the market, their pricing strategy (high pricing), and their limited supply chain. We learned that WFM depends mainly on the U.S. market; having majority of their locations in America. Depending mainly on the U.S. market is a weakness that can cause much downfall in the future of WFM. The downfall of WFM would come from vulnerability due to any economic shifts that could occur in the United States. Economic shifts such as the financial crisis of 2007. Shifts and recessions such as these would result in consumers having to look for discounts and lower cost items at different stores that would better suit their pocketbooks during an economic crisis. The diagram above illustrates the growth of WFM in the United States. It illustrates the growth from having one location in 1980 to 150% growth by 2015. WFM has definitely grown and made an imprint in the United States but has only made minimal expansion to Canada and the United Kingdom. Another problem is WFM’s pricing strategy. This is definitely a market with relatively high prices for most consumers. This type of pricing strategy will result in in being a less attractive market for consumers to shop at. Most consumers try to be